Mirinda sets another PR in the marathon – read the story here.

Nearly 20 Years Since PR*Bar Fueled Mark Allen to his Sixth Ironman Championship

PR*Bar announced its return to the Ironman, the world’s premiere endurance triathlon, as Ironman World Champion Mirinda Carfrae’s official performance nutrition bar partner. PR*Bar has a long history with triathletes and the Ironman event, and the return to Kona in 2011 is reflective of the brand’s resurgence in the elite athletics market.

In 1995, PR*Bar was the first protein-based performance nutrition bar on the market that helped fuel Mark Allen to his sixth Ironman World Championship. This year, PR*Bar is back with six new flavors and 3 new granola bars to fuel the dreams of triathletes around the globe.

“I’m really honored to be  working with PR*Bar. They have been involved with the sport for so many years and supported events and athletes when I was just starting my junior career,” said Mirinda Carfrae, Ironman World Champion. “The bars taste amazing and with 15g of protein in a 200 calorie bar – they pack a punch with my busy schedule. I grab them on the go and use them in my race preparation and can count on them to meet my immediate nutrition needs, both on and off the race course.”

PR*Bars are registered with Informed Choice (http://www.informed-choice.org), a quality assurance program for sports nutrition products. Informed Choice certifies that supplements and/or ingredients have been tested for banned substances by the World Class sports doping control laboratory, HFL Sport Science. Testing is carried out to standards described by the governing bodies of world sports.